Confection for Chicks - portfolio.com
When Jean Thompson joined her family’s chocolate business eight years ago when she was 42, one of the first things that struck her was how confection marketing was so, well, serious.
An entrepreneur by nature, she saw an opportunity in taking in the traditional earth tones and golden hues that typically wrapped rich pieces of cocoa. She inherently understood that it was about the flavor and the sheer joy of biting into a luxurious piece of chocolate, rather than overly ornate packaging.
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