Seattle Chocolate Company Debuts Bold, Vibrant, New Packaging That Reinforces What Happiness Tastes Like
April 21, 2008
(Seattle, WA – April 21, 2008) – Seattle Chocolate Company (www.seattlechocolates.com), a premium chocolate truffle manufacturer and marketer, has given 29 package designs for its everyday line of chocolates an extreme makeover.
Vice President of Marketing Kirsty Ellison said, “Bold colors, geometric shapes, and other playful graphics work together to create inviting and sumptuous package designs that chocolate loving women everywhere and the people who love them will want to add to their shopping baskets.” The packaging redesign project was initiated to reinforce the company’s ‘What Happiness Tastes LikeTM’ message and demonstrate in playful, fun and hip ways what happiness looks like, too.
“In addition, we all know and research shows that people judge a book by its cover,” Ellison said. “In the increasingly crowded category of premium chocolate, how Seattle Chocolates present on the shelf has tremendous impact on influencing product trial. When the smooth texture of our all natural chocolate truffles delivers equally extraordinary taste once it leaves its vibrant package we earn happy customers for life,” she said.
The new package designs reflect a keen sense of fun to reinforce the company’s passion and contagious enthusiasm for making people smile while enjoying Seattle Chocolates. The new designs will roll out to 12,000 retail stores where Seattle Chocolates are sold starting in July of this year. Seattle Chocolate Company engaged HadleyGreenCreates to create the brand strategy and tagline and Bungalow Creative to create the sassy, colorful, and contemporary package designs.
HadleyGreenCreates Executive Creative Director and Principal Cameron Green said, “Few things have the universal appeal of chocolate, so we jumped at the chance to create a brand strategy and tagline. After testing all the products– repeatedly–and getting to know owner Jean Thompson, “What happiness tastes like” was a natural derivative that perfectly captured the pure joy and fun that embodies Seattle Chocolates. This personality is also reflected in the vibrant and lively color palette used in product packaging and marketing.”
Seattle Chocolate Company Debuts New Packaging Designs that Reinforce
What Happiness Tastes Like
Jean Thompson is the owner and CEO for Seattle Chocolate Company. The company manufactures and brings to market quality and beloved brands including Seattle Chocolates, Frangos, and Chick Chocolates. Thompson’s intention is to create an extraordinary company that makes it convenient for lovers of delicious, quality chocolate to get their daily fix wherever they live and shop.
Over 12,000 retail stores nationwide carry the company’s all natural, premium chocolates that brighten everyday experiences with the irresistible taste and flavors consumers crave. Best of all, distribution grows stronger every day. The products can be found in all 50 states, and soon premium chocolate lovers in smaller towns and cities will also be able to buy these delicious, premium brands where they live, work, and play.
Since taking the helm at the company in late 2002, sales have more than tripled, the team has expanded to 65 employees, and the company has expanded its facilities to include a 60,000 square foot production and warehouse facility where everyone works collaboratively to create high quality, delicious chocolates they are proud to buy and share.
About Seattle Chocolate Company:
Seattle Chocolate Company manufactures premium 100 percent, all natural truffles, truffle bars, dessert shells, and chocolates under the Seattle Chocolates and Chick Chocolates brands, along with a wide range of private label brands. While the art of fine chocolate is the company’s undeniable passion, the biggest thrill is being able to share Seattle Chocolates with customers and have fun along the way. Seattle Chocolate Company uses the finest European chocolate and the purest, 100% all-natural flavorings. Blending together the world's highest-quality ingredients, expert chocolatiers craft a meltaway masterpiece that satisfies like no other. Seattle Chocolate Company products are beautifully packaged in stunning gift boxes and bags. Luxuriously smooth, unique, kosher-certified, 100% all-natural truffles are tasteful treats you can feel good about giving and enjoying every day. Learn more at www.seattlechocolates.com.